Little Trouble: Scaling with Heart: Proven Strategies for E-Commerce Growth

As the founder of a fast-growing kids’ apparel brand, Dinah Chapman was laser-focused on customer acquisition — driving traffic, running ads, and getting Little Trouble in front of new eyes. But what she wasn’t doing was capturing the full value of that traffic. Without a strong system in place for identifying site visitors and recovering abandoned carts, she was leaving significant revenue on the table. Traditional ESP popups weren’t cutting it, and even agencies promising behavioral sends couldn’t deliver results. In an increasingly saturated market where brand loyalty is fleeting, Dinah needed a solution that could turn fleeting visits into long-term value — and fast.

After a lightbulb moment reviewing her abandoned cart metrics, Dinah picked up the phone and called Wunderkind. She had already worked with the team at a previous brand and knew their tech delivered real results. Wunderkind immediately helped Little Trouble identify who was on the site, across devices, and served the right message at the right time through both email and SMS. Even before layering in text, Wunderkind’s email performance outpaced every alternative. The tech performed great, but what stood out just as much was the team. Whether it was midnight emails during BFCM or customizing creative for key sales moments, Wunderkind showed up like a true partner, not just a platform.

Wunderkind transformed the way Little Trouble captured, nurtured, and converted customers. With flows tailored to user behavior and powered by identity data, Dinah was able to recover previously lost revenue and scale her brand more efficiently. Email and SMS became top-performing last-click channels, delivering strong ROI and giving her a direct line to her most valuable customers. Even more importantly, Wunderkind’s hands-on team gave Dinah the confidence to move fast, test new strategies, and make smarter decisions across the business. “This isn’t just about onsite capture,” she said. “It’s about making your entire business more efficient.” For Dinah, Wunderkind was more than a tool — it was a growth partner that shared her values, her hustle, and her heart.