Piglet in bed has long understood the value of owning its audience, but prior to working with Wunderkind, two of its key challenges were maximising consumer data capture and using it in the right way once collected. Working with Wunderkind, Piglet in bed is now able to capture consumer information at various on-site touchpoints, at different stages of intent, and via an array of prompts – and then send triggered email and text message communications based on the customer’s browsing behaviour. The consumer benefits from personalised product updates, while Piglet in bed is able to grow its owned database, and better segment its audience. “The catalogue modules have dramatically improved our conversion rates,” Jake says. “Now that we can inform consumers when items are out of stock, close to running out, or back in the warehouse, we can capture a lot more demand. We’ve opened the floodgates to more consumers, we’re bringing in more revenue, and we’re doing it while building an audience for the future.”
“Owning an audience is far more valuable than renting one. Not only can we ensure consumers receive content and offers that align with their preferences, but we feel somewhat less reliant on excessive digital retargeting expenditure with the likes of Google and Facebook when their auction prices can experience such volatility. This is preferable from both a cost management and customer engagement perspective.”
“Because of our ability to capture data, we’ve also been able to introduce text as a communications channel, and that’s delivering fantastic results for us. We’re particularly proud of becoming Wunderkind’s first UK Text Messaging partner.”