Quad Lock Scales Global Growth with Wunderkind

In the wake of their acquisition, Quad Lock set their sights on scaling more aggressively, particularly through owned marketing channels. While their existing tech stack, including Klaviyo, offered standard customer identification and triggered email flows, Quad Lock knew they were leaving potential revenue on the table. They needed a robust solution that could add incremental value beyond what their current setup could deliver, particularly across multiple international markets.

Wunderkindʼs AMP stood out as a solution to simply integrate across their existing stack, to help drive incremental revenue, increase operational efficiency, and to unlock more international expansion. Unlike competing vendors, Wunderkind could operate seamlessly across all of Quad Lockʼs core markets, including Australia, North America, Europe, and Asia. Quad Lock implemented Wunderkindʼs Identity Network, which matched a significant amount of anonymous traffic to Quad Lockʼs existing first-party database. Wunderkindʼs AMP then activated that identity data and behavioral intent to trigger messages directly within Klaviyo, leveraging Quad Lockʼs existing creative, workflows, and business rules, no major changes required. Implementation was completed in under 30 days, with minimal friction.

Within a few months of going live, Wunderkind helped Quad Lock unlock significant new performance from their owned channels. By enhancing identification and reach through the AMP, the brand has seen a +42% incremental lift over Klaviyo revenue and a +71% lift in incremental reach. This has translated into a boost in revenue and a 17.22x ROAS, making Wunderkind one of their most impactful performance partners. Importantly, the +37% average lift in identification rate has powered greater audience activation without requiring changes to Quad Lockʼs creative, workflows, or business logic. With onboarding in just 30 days, Wunderkind moved up their priority trigger stack — now delivering at a higher volume than other vendors in their ecosystem. These results speak to Quad Lockʼs outcome-driven focus and global ambitions.