CASE STUDY | rag & bone

Wunderkind Helps rag & bone Scale Digital & DTC Efforts with Identification

Storied luxury clothing brand rag & bone partnered with Wunderkind to boost their identification rate to 35% of site traffic, increasing triggered email traffic by 3.7x and revenue by 6.6x. In total, Wunderkind today drives 7.27% of total digital revenue for rag & bone via triggered email through their integration with Salesforce Marketing Cloud.

10.5%

of total digital revenue driven by Wunderkind email

9.8%

of total digital revenue driven by Wunderkind Texts alone

4.7x

YoY growth in revenue driven by Wunderkind

Industry

Apparel - Premium

Challenges

Onsite Identification
Email Acquisition

Wunderkind Products

Triggered Email

Wunderkind has been an incredible tool to ensure that we’re maximizing our spend. They help us bring consumers back to site with thoughtful experiences based on intent they’ve shown on our website.

Aaron Detrick, VP of Digital at rag & bone

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