Since launch, Refinery29 has seen their number of average new monthly subscribers grow 21% YoY. Total newsletter subscriptions have grown even more, since Wunderkind is able to opt a user into multiple newsletters, often in one seamless experience.
Subscribers captured by Wunderkind are also more likely to engage with more frequency and remain engaged over time. On average, Wunderkind opt-ins have a 33% higher open rate than other sources during the first 0-30 days. During days 91-120, Wunderkind has a 64% higher average open rate.
Seeing success, Refinery29 decided to expand the scope of the Wunderkind partnership. They worked with Wunderkind to include geo-targeted experiences promoting their 29Rooms events, driving affiliate revenue and increasing podcast downloads. They’ve also expanded Wunderkind internationally to their UK and Canada editions. “There’s value because there are results,” said Jennifer Levin, VP of Marketing at Refinery29. “It’s beyond just the email acquisition; it’s the full-service nature and the ability to do other things in an agile way. That stuff matters, and the ROI is invaluable.”