Skinnydip | case study

Skinnydip Takes Personalised Approach to Drive Digital Revenues

2.5%

of total digital revenue driven by Wunderkind

2x

revenue lift compared to the brand’s previous solution

3rd

highest-performing channel in Google Analytics

In the first 3 months of Wunderkind being on-site, we exceeded our yearly email capture goal. It is an instrumental part of our growth to have the additional support with testing, monitoring and research of triggered emails as our team is quite small. Wunderkind easily integrated with us and has become an extension of the Skinnydip team.”

Laurina Kennedy, Digital Marketing Manager, Skinnydip

Challenge

Accelerating growth with a digital focus: With two successful standalone UK stores and over 200 global stockists, Skinnydip recently turned its attention to its digital offering, wanting to capitalise on strong online demand and increased web visitors. Skinnydip aimed to bolster its DTC operations to reach new shoppers with an extended product catalogue, while also improving first-party data capture and retargeting former customers.

Solution

Skinnydip recognized that in order to scale and enhance its DTC capabilities it needed to improve the performance of its email channel as a primary accelerator for growth, while also strengthening its first-party datasets to build an engaged, opted-in audience. Partnering with Wunderkind, Skinnydip has powered personalisation at scale to bolster its online performance, and provide additional value to its customer base. To date, Wunderkind has driven a 2x revenue lift compared to the brand’s previous solution, and is now Skinnydip’s 3rd highest-performing channel in Google Analytics.

Results

Harnessing Wunderkind’s identity resolution technology, Skinnydip is now able to serve the right message to each customer at the most apt time based on their browsing behaviours and purchasing history, and also aligned to where the individual is on their path to purchase. This has enabled Skinnydip to quickly scale its marketing lists, capture the first-party data of customers new and old, and boost conversions to grow digital revenues.