Solé Bicycles sees 20-25% of traffic from Wunderkind Text

Initially, CEO and Co-Founder, Jimmy Standley, was skeptical about text driving revenue for their bicycles due to the high price point. However, they soon saw 20-25% of their traffic being generated from text based on a last-click attribution model. Solé Bicycles no longer rely on just Meta platforms and TikTok for acquisition.