Wolverine Worldwide

Rachel Waldstein, Senior Director of Customer Lifetime Value at Wolverine Worldwide, discusses their challenges in maintaining customer engagement for durable footwear. Wolverines’ focus on customer lifetime value involves finding engaging content and cross-brand opportunities to keep customers interested in the absence of frequent purchases. Wunderkind’s ability to personalize experiences for both prospects and customers has been instrumental in addressing this challenge, allowing them to balance brand and performance in their marketing efforts.