The State of Personalization in a Privacy-First Landscape

The privacy-first landscape is a pivotal opportunity for brands. Consumer sentiment reflects unease and lack of trust when it comes to privacy, data collection, and personal information protection. Eradicating opacity and confusion around data usage is key. The stats are shocking:

  • 62% of U.S. adults feel they can’t go through a day without sharing personal data online.
  • 91% of browsers are off-limits for cookies.
  • 96% of iPhone users have opted out of tracking.

Learn more about how Wunderkind can help you drive and measure performance whilst respecting consumer privacy.

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