Research Study

2022 Consumer Insights Report

It’s almost upon us. The 2022 holiday season is swiftly approaching and brands are gearing up for the most important revenue-generating period of the year. But how are consumers planning to spend their money?
Wunderkind’s 2022 Consumer Insight Report has the answers. Our exclusive report highlights how the enduring impacts of the COVID-19 pandemic, as well as current economic and political uncertainty, have impacted consumer behaviour. However, it also points out that there are abundant opportunities for progressive brands that prioritise one-to-one, personalised communications and messaging.

Download the Wunderkind Black Friday & Cyber Monday Consumer Insights Report (UK) to find out why:

  • Consumers are planning to shop differently this holiday season, with 41.2% saying they will compare prices more this year when compared to last year
  • A friendly email or text to showcase your best Black Friday deals is attractive to 61.4% of shoppers  
  • Brands are being compelled to go beyond their product offering if they want to attract customers and engender long-term loyalty
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