Research Study

The 2023 CMO State of the Union

Rediscover a Hidden Gem: Your Revenue-Driving Acquisition and Retention Tool

2023 has proven to be the year of radical change in marketing. Cookies are being phased out, AI is becoming more integrated, and tight markets means more trips to the CFO’s office to scrutinize the budget. To top it off, traditional paid channels are getting more expensive and aren’t converting like they used to, leaving CMOs wondering where exactly growth will come from in the next 12 months and beyond. 

So, what’s a marketer to do? Download our guide to learn:

  • How marketers are adapting to these major changes and solving today’s biggest challenges
  • Why it’s crucial to establish a solid interface between owned and paid channels
  • What the future looks like for brand and performance marketing
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