Research Study

The CMO State of the Union

Wunderkind surveyed over 100 marketing leaders at leading B2C brands across the US and the UK to get their outlook on the current state of marketing. We discovered that the unique challenges of the last few years have forced marketers to throw out their outdated playbooks and re-assess their priorities. 

This report will: 

  • Dive deeper into these key findings to uncover insights and opportunities for your brand
  • Provide you with a fundamental understanding of the current marketing landscape and how it is evolving
  • Give you a valuable edge that will inform your future marketing, product and communication strategies
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