Australia: Improving efficiency of marketing spend for retailers in a post-pandemic world

The eCommerce market in Australia is projected to be worth an impressive $69bn by 2025 – a rate of growth that has undoubtedly been propelled in part by the Covid-19 pandemic and accelerated adoption of online shopping. 

However, since lockdown restrictions ended – and physical footfall has increased – online retail sales in Australia have shown a slight dip, declining by 34% year on year in July 2022. Rising interest rates, inflation and economic uncertainty are also feeding into this trend.

Against this backdrop, and with customer acquisition costs continuing to climb, retailers are in need of cost-effective ways to sell online, and to maximise ROI from their marketing spend. 

Download the Improving efficiency of marketing spend for retailers in a post-pandemic world report to find out how:

• Retailers can benefit from a renewed focus on collecting opted-in first-party data
• Personalised, 1:1 marketing can drive sales and increase customer loyalty
• Finding the right balance between acquisition and retention activity will drive sustainable growth into 2023 and beyond