Stop Annoying Your Audience With Intrusive Ads.

Bad ad experiences are costing you. WunderKIND Ads can help you serve better experiences that engage users at the right moment. The result? Happier users and higher returns.

This approach includes unified programmatic capabilities across web, mobile, and CTV environments—enabling advertisers to deliver consistent, user-first messaging wherever audiences are engaging with premium content.

Get Started

Get StartedGet Started

Let’s take a look at what this means.

“WunderKIND Ads deliver on a wide range of objectives for us; everything from upper funnel awareness and engagement down to lower funnel on-site actions, registrations, and purchases. Having one partner that can deliver up and down the funnel has been critical to our brands' success.”

Tito Flores III, Client Investment Lead at MediaCom

A WunderKIND Ad experience drives results.

WunderKIND Ads deliver an unparalleled user-first ad experience by NOT interrupting the reader’s content consumption nor the viewer’s streaming experience. Rather, once they disengage, we deliver our ads in an impactful, non-intrusive, and kind way.

76%

of users have a negative perception of brands that interrupt their content consumption

88%

of users are unlikely to return to a publisher page that interrupts their content consumption

56%

of US ad-supported TV viewers who paused content did so for between 1- 5 minutes

EMarketer

Exit intent

Up-scroll

Refocus

Inactivity

Downscroll

Reactivity

We run four billion A/B test impressions every month to understand which user behaviors drive the best performance. We found that a non-intrusive approach that puts user experience and content first delivers the best results.
Check out client examples in our lookbook.

View Lookbook

View LookbookView Lookbook

Once we’ve identified the right time to show an ad, we deploy the right format.

Wunderkind’s custom placements are designed to fit both our advertiser and publishing partners’ needs. Our placements range from large custom high-impact display to efficiency high impact display.

All formats are available on desktop and mobile, and our large format ads include free creative services to ensure they make a big impact.

For CTV, we apply this same rigor to pause-ad formats—offering programmatic, full-screen creative that adapts automatically to major platforms and devices for scale and simplicity.

A WunderKIND Ad experience drives results.

For Advertisers
For Publishers
+43%
Higher Attention Quality
+9%
average Brand Consideration Lift
$7
average ROAS
79%
lower cost per store visit compared to other streaming TV units and partners
54%
above-benchmark conversion rate for CTV Pause Ads QR code scans
For Advertisers
For Publishers
$10-15
Industry-Leading gross CPMs
5-10%
Incremental Demand lift in ad revenue
Top 5
Revenue Partner ranking regularly achieved
4-5x
Average viewer pauses their CTV devices 4-5x per day (per Ad Tech Today research with Disney)

The proof is in the pudding.

Triggering ads based on behaviors that signify disengagement from publisher or television content creates a better user experience and helps garner true qualified engagement compared to standard display and high-impact activations.

“Wunderkind has been a showstopper for us—specifically for registrations! Wunderkind is actually contributing ~30% of total registration starts for this campaign. We’re very pleased (as is the client).”

Lyndsey Garza Global VP of Programmatic at Brainlabs

Success Story:

Award Winning CTV Innovation: Ulta Beauty's Targeted CTV Pause Ads Breakthrough

Success Story:

How Wunderkind helped Weather.com Drive Revenue While Preserving User Trust

A respectful and brand-safe user experience is at the heart of everything we do.

For Advertisers:

Exclusive Publisher Inventory: Access 300+ top publishing partners in Wunderkind’s premium marketplace.
Qualified Engagement: Emphasize UX to garner true qualified engagement with ad messaging.
Seamless Cross-Format Activation Unified access across web, mobile, and CTV pause-ad inventory with programmatic scale.

For Publishers:

Unique Premium Demand: We work directly with media buyers across 200+ brands to deliver on their goals.
Impactful CPMs: Advertisers bid more for our top performance, allowing us to deliver higher CPMs to publishers to drive increased revenue.
Expanded CTV Monetization: High-quality pause-ad inventory that preserves a user-first viewing experience