Lauren Alexander, Senior VP, Marketing, at Neurohacker Collective, discusses the company’s marketing strategies and partnership with Wunderkind. Neurohacker Collective focuses on utilizing various channels, including social media, podcasts, blogs, emails, and SMS, to engage their health-conscious audience. Lauren emphasizes the importance of balancing AI adoption carefully, avoiding burnout among marketing professionals. The company also runs successful promotions, including “Black Friday in July,” and maintains authenticity by prioritizing community engagement and valuable content. Overall, Neurohacker Collective’s approach revolves around aligning marketing strategies with the company’s values and mission.