Wunderkind Blog

About Our Authors


Emily Black is the senior writer at Wunderkind, where she produces blogs, reports, impact stories, and other written content. She specializes in writing, particularly in the eCommerce and technology sector. 

Emily holds an MA in Creative Writing from Royal Holloway, University of London, and a BA in English Literature from the University of Exeter. Her work features in The Paypers, HSD Guide, eCommerce Expo, and IMRG, among others.

You can find Emily on LinkedIn, Twitter, and her website.



Joe Phelan
is a Content Marketing Manager at Wunderkind, where he writes blogs, whitepapers, thought leadership articles, social posts, and various other pieces of content.

Throughout his career, Joe has written about various subjects, from the extreme sports scene in Greenland to how astronauts brew coffee in space, and has worked for publications including National Geographic, BBC, Scientific American and VICE. He holds a degree in Journalism from the University of Chester and an NCTJ Journalism Diploma from Highbury College.

You can find Joe on LinkedIn.


Alanna Goodman is the managing content editor at Wunderkind where she writes, edits, and manages the Wunderkind blog. She also authors and strategizes whitepapers, guides, and reports.

Alanna Goodman holds a Bachelor of Science degree in creative advertising from James Madison University, with minors in economics and creative writing. For the past five years she’s worked in MarTech, SEO, and content marketing, reporting on the latest industry trends for B2B and B2C companies. She’s passionate about helping marketers across the globe succeed at their jobs by navigating this ever-changing digital landscape.

You can find Alanna on LinkedIn.


Trey Jackson is the Head of Customer Marketing at Wunderkind, where he leads customer advocacy, storytelling, and expansion initiatives.

Trey Jackson is passionate about writing about the latest trends in the eCommerce industry and working with customers to build out the future of Wunderkind’s product suite. A native Californian, Trey spends most of his free time on the beach, on his road bike, or wrapped up with a cat reading a book.

You can find Trey on LinkedIn.