Summer is just getting started but savvy marketers know the back-to-school season is just around the corner and presents a prime opportunity for retailers to drive sales and engage with eager shoppers. Whether you’re catering to students excited for new adventures or parents preparing their children for another year of growth and learning, the back-to-school period is a great time to test out your campaign strategies.
To help your business thrive during this busy season, we’ll explore best practices and messaging strategies to ensure your back-to-school campaign hits all the right notes:
Timing is key: Start your back-to-school messaging early. Catch the attention of early birds with enticing offers that capitalize on urgency, like “Get it before it sells out” or “Be the first to access our best back-to-school deals and styles.” Keep the momentum going throughout the early school year season, tailoring your messaging to last-minute shoppers with phrases like “Our best deal ends soon!” or “It’s not too late to go back to school in style.”
Echo onsite sales/discounts: Have sales or discounts listed on your website? Make sure to reflect those in the messaging of your triggered emails and text messages. This consistency maximizes performance from these efficient channels.
Tailor messaging for relevance: Think about how your products can enhance the back-to-school experience for students and parents alike. Highlight the value your products bring to this specific demographic. For example, if you sell backpacks, emphasize their durability and style for school use. In the example below, a skincare brand calls attention to their hand sanitizer for back to school.
Utilize SMS and MMS: Stand out from the crowd by utilizing a mixture of SMS and MMS sends. Diversify your content with MMS by Incorporating visuals and interactive elements to drive user engagement. Showcasing products in action through multimedia messages can be particularly effective. Remember, texts have around a 95% open rate, which means that you can get more subscriber eyes on your messages.
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Re-engage high-intent users: Implement cart abandonment and sale mop-up campaigns to re-engage users who have shown interest but haven’t completed their purchases. Remind them of the value they’ll get from your products as they head back to school.
Test things out before BFCM: Remember that holidays or events before the big holiday season are the perfect time to test out strategies, messaging and timing to see what works with your audience. Track your progress and transfer what works to your upcoming Black Friday/Cyber Monday Campaigns.
Wunderkind knows back to school
A well-crafted back-to-school messaging strategy can make all the difference in driving sales and engaging with your target audience. By implementing these best practices and drawing inspiration from successful examples, you can ensure that your brand stands out during this busy season.
Did you know that, on average, Wunderkind 8x’s clients’ previous solution during back to school season? If you need advice or strategy help before the back to school season, feel free to reach out to our team.