In a marketing world obsessed with clicks, traffic, and customer acquisition cost, we've forgotten someone crucial, the customer. Not just as a data point, but as a human being. This is the driving belief behind one CMO's decision to partner with Wunderkind, a platform uniquely positioned to reintroduce humanity into digital marketing. "In the last 10 years of marketing, we've forgotten someone really important, which is the customer. We've created these fictitious customers all over the place. I'm obsessed with humanity and inspiring real people."
Rediscovering the Customer
As a seasoned CMO, leading the charge at renowned retail brands such as Clarks, Ralph Lauren and Ted Baker, Jason Beckley isn't merely interested in performance metrics, he's on a mission to create more meaningful, inspiring brand experiences. What drew him to Wunderkind wasn't just its tech stack, but its philosophy: humanization over optimization. "Wunderkind was one of the first companies that spoke not about optimization, but about humanization. And I found that really inspiring." Wunderkind made a bold promise: to identify real people that traditional marketing efforts failed to recognize. Not just shoppers, but individuals with hopes, dreams, and needs that brands could meaningfully serve. This vision aligned perfectly with Jason's pursuit, not to simply sell more, but to build lasting relationships that would drive long-term loyalty and lifetime value."Yes, Wunderkind delivered on optimization and revenue. But more importantly, it helped us grow and identify our customer base. And that's exponentially more valuable to a brand over the long term."
Beyond the Funnel: A New Marketing Model
Traditional marketing often focuses on squeezing performance out of the bottom of the funnel, the last mile before conversion. But Jason Beckley saw a bigger opportunity. He built a full-funnel digital model that maps the entire customer journey from reach to advocacy, enabling better visualization of weak points and helping non-marketing stakeholders, like CFOs, understand where investments matter. "The internet consumer experience is a chain of dominoes. Push one, and you affect the next. You need to visualize that in data so others can see where you're weak or strong. " This strategic view dovetails with Wunderkind's ability to elevate identity resolution and personalization to earlier stages of the journey, the emotional stages, where brand affinity begins."What I love is where art meets science. Wunderkind lets us humanize the unknown, and that's where real brand growth happens."