Join us for an insightful conversation with Felix Zeng, Head of Programmatic and Emerging Revenues at IBM Watson Advertising. In this interview, Felix discusses his role at IBM, the company’s mission, and how weather data influences user behavior and advertising strategies. Discover how IBM Watson Advertising has grown over the years, the challenges they face, and the impactful insights they provide to clients. Felix also shares the positive impact of the partnership with Wunderkind, emphasizing the importance of high-quality advertising that aligns with user experience. Gain valuable insights into the dynamic world of advertising technology and the evolving landscape of digital marketing.