As third-party cookies disappear from our toolkits, ubiquitous digital marketing approaches are rapidly becoming obsolete. Our research shows that companies and customers disagree about the utility of cookies. Even though 78-85% of brands in the US rely on cookies to maintain sales, most consumers no longer use them. We’re helping over 650 leading retailers to prepare for the cookie-less future with game-changing identity technology that drives sustainable growth through first-party data and owned channels.
What you’ll discover in this Guide: