iOS 14, IDFA & What it all Means for the Digital Marketing Landscape

In the digital age, marketers have enjoyed the benefits of enhanced measurement and tracking capabilities that come with the wealth of consumer and device collected data. However, there are now many new restrictions surrounding consumer privacy and consumer data. Apple’s iOS 14 update now forces users to opt-in or opt-out of sharing data with apps. This has profound implications for digital marketers and their ability to target and measure campaign effectiveness. As the world moves toward a more “privacy-first” approach, how can marketers adapt and still deliver customized, tailored experiences for consumers? More importantly, how will they be able to measure marketing’s effect on revenue?

In this session you’ll learn how the latest iOS 14 tracking changes will affect digital marketing performance, followed by a Q&A session with industry experts. Discussion topics will include:

• Overview of the fundamental changes associated with iOS 14 and their implications for marketing attribution and targeting.
• What you should be doing now to prepare for these changes. – Strategies to help your brand survive and thrive amid the ever-changing landscape of data privacy.
• Q&A session with our panel of industry experts.