In the digital age, marketers have enjoyed the benefits of enhanced measurement and tracking capabilities that come with the wealth of consumer and device collected data. However, there are now many new restrictions surrounding consumer privacy and consumer data. Apple’s iOS 14 update now forces users to opt-in or opt-out of sharing data with apps. This has profound implications for digital marketers and their ability to target and measure campaign effectiveness. As the world moves toward a more “privacy-first” approach, how can marketers adapt and still deliver customized, tailored experiences for consumers? More importantly, how will they be able to measure marketing’s effect on revenue?
In this session you’ll learn how the latest iOS 14 tracking changes will affect digital marketing performance, followed by a Q&A session with industry experts. Discussion topics will include: