Marketers are under more pressure than ever to prove that their efforts drive measurable revenue. Yet despite having access to more data than at any point in history, most still find it difficult to translate that data into actionable insights.
That’s why we created the Analytics Practitioner Guide: How Marketers Measure, Report, and Prove Impact — a comprehensive look at how marketing professionals are navigating the analytics landscape right now. The report uncovers what’s holding teams back, where the biggest opportunities lie, and how leading marketers are turning complex data into clear, revenue-driving insights.
Download the full guide to see how your analytics approach compares and learn how to make your data work harder for you.
The Analytics Gap Is Real
According to the guide, only 13% of marketers say proving ROI is “very easy.” Despite the fact that 59% review performance metrics daily or more, many still struggle to move from data gathering to decision-making.
Here’s what’s getting in the way:
- Fragmented tools: 43% say disconnected systems make omnichannel measurement nearly impossible.
- Weak attribution models: Only 25% use a clear framework for connecting spend to revenue.
- Manual reporting: 26% waste valuable time pulling data from multiple platforms.
The result? Teams spend more hours collecting numbers than optimizing campaigns, leaving marketers reactive instead of strategic.
What High-Performing Teams Are Doing Differently
The guide reveals a clear pattern among high-performing marketers: they’re embracing AI-powered analytics and identity resolution to unify data and pinpoint what truly drives conversions.
More than half of respondents said they want AI-driven recommendations to optimize spend and reveal new insights. The best analytics tools now go beyond simple reporting—they interpret data, detect trends automatically, and even predict future performance.
Solutions like Wunderkind Pulse and Wunderkind Analytics help marketers cut through the noise with real-time dashboards, trend alerts, and competitive benchmarks. This approach lets teams spend less time chasing numbers and more time making confident, insight-led decisions.
Rethinking ROI
Attribution remains one of marketing’s toughest challenges. Over a third of marketers say they still struggle to isolate incremental revenue lift, which means they can’t clearly identify whether their campaigns are generating new sales or simply capturing conversions that would have happened anyway.
The guide explores how identity resolution technology changes this. By connecting anonymous traffic to known users, marketers can finally prove the true impact of triggered messages, email, and SMS campaigns—channels that often get overshadowed by paid media.
When teams can confidently tie their owned channels to revenue, marketing becomes a proven growth engine instead of a cost center.
Make Your Data Work Harder
The Analytics Practitioner Guide makes one thing clear: data isn’t the problem, disconnection is. Marketers don’t need more dashboards; they need unified analytics that link every touchpoint back to measurable outcomes.
Wunderkind’s Autonomous Marketing Platform, powered by Wunderkind Analytics and WunderkindAI, delivers that clarity. It automates insight generation, surfaces key trends in real time, and helps marketers transform their data into proof of performance.
Ready to See Where You Stand?
If you’re ready to bridge your analytics gap, prove ROI with confidence, and turn insights into action, download the Analytics Practitioner Guide today.
Get the guide now and discover how leading marketers are transforming analytics into measurable impact.