Summary
In this interview series, Jinx Jogelar, former CMO of Dish Network & Sling, challenges Wunderkind on past perceptions, performance myths, and long-standing frustrations. In this installment, he asks: “If email, SMS, and ads don’t integrate, isn’t all that MarTech investment wasted? We explore how Wunderkind has solved this challenge by evolving into a decisioning-first platform that gives brands full control over when, where, and how to engage—powered by real identity, AI, and orchestration that works across the channels they already use.
For modern marketing teams, cross-channel orchestration has become both an aspiration and a pain point. While brands invest heavily in separate tools for email, SMS, ads, and more, few actually achieve a cohesive customer experience. In this conversation, Jinx Jogelar, former CMO of Dish and Sling, and Tim Glomb, VP of AI at Wunderkind, explore why that’s the case, and how Wunderkind is reshaping the orchestration conversation.
With first-party identity, advanced behavioral data, and AI-powered decisioning at the core, Wunderkind now enables brands to unify messaging across platforms without reinventing their entire stack.
Why Most Brands Fail at Cross-Channel Orchestration, and How Wunderkind Fixes It
Many brands start strong with channel-specific campaigns, an email here, a retargeting ad there, but fall short when it comes to coordinating those efforts across the customer journey. When platforms don’t speak to each other, data gets siloed, signals get lost, and customers receive messages that feel tone-deaf or repetitive.
Wunderkind addresses this by sitting below the messaging layer, acting as the connective tissue between platforms. Instead of building new delivery systems, the platform enhances the ones a brand already has, sending precise signals based on behavior, identity, and engagement patterns. This allows brands to deliver cohesive, relevant experiences that drive results, not frustration.
How Wunderkind Acts as the Decisioning Engine Beneath Your MarTech Stack
Wunderkind’s power lies in how it functions underneath a brand’s existing tools. Rather than replacing ESPs, SMS platforms, or ad channels, it acts as a decisioning engine—an intelligence layer that knows when, where, and how to reach a customer.
By sitting beneath platforms like Meta, WhatsApp, email service providers, or text solutions, Wunderkind can evaluate data in real time and recommend or execute the next best action. For example, if a customer consistently purchases on their iPad late at night and responds best to email, Wunderkind identifies that pattern and optimizes around it. Brands can still choose how to execute, email, SMS, ad, but they’re now operating with smarter, behavior-informed guidance.
This orchestration model replaces rigid, one-size-fits-all journeys with dynamic, data-driven interactions that feel natural to the customer, and more profitable to the brand.
The Role of Identity Resolution + AI in Tailoring Messaging by Channel, Timing, and Behavior
Most traffic to brand websites is anonymous. Even among loyalty members, cookies may be cleared, logins forgotten, or devices switched. This makes targeting nearly impossible, unless identity resolution is solved first.
Wunderkind tackles this challenge head-on, using one of the largest identity graphs in the market. Built to meet GDPR and global compliance standards, this graph allows brands to recognize users, even when others can’t—and activate first-party data effectively.
Once identity is resolved, AI takes over, analyzing more than 2 trillion observed transactions per year across 9 billion consumer devices. That scale allows Wunderkind to understand behavior in detail: who prefers SMS, who buys on desktop, who opens emails late at night. Instead of relying on rigid campaign rules, brands can let AI tailor outreach by channel, timing, and action, automatically.
Humans no longer need to decide whether to send an email on Monday or a text on Wednesday. The decisioning layer does it for them, creating a more fluid and personalized experience.
Why Leading Enterprises Trust Wunderkind with Billions of Devices and Trillions of Transactions
Enterprise-scale brands require more than smart ideas, they need proven performance, secure infrastructure, and global compliance. Wunderkind delivers on all three.
With over a billion opted-in consumers and unmatched visibility into digital behavior, the platform captures more customer insight in a year than many competitors have collected in their entire existence. This data advantage, paired with AI and API access, makes Wunderkind more than just a messaging partner, it becomes a true intelligence engine for the brand. For leaders looking to modernize their marketing without sacrificing control, Wunderkind now offers a clear path forward. It’s not about guessing which message to send, it’s about knowing.
To Conclude
Cross-channel orchestration doesn’t need to be a guessing game. With identity, AI, and decisioning all in one platform, Wunderkind helps brands stop operating in silos and start delivering coordinated, personalized messaging at scale. Not just something you use. Something that thinks with you.
Check out the full conversation below. We’ve previously covered the black box accusation, creativity worries and integration issues. Next up we’re tackling ‘Isn’t Wunderkind Too Hard to Implement?’