How Wunderkind converts identity into revenue

Wunderkind is an AI decisioning platform that helps brands drive more revenue by increasing reach through identity. Our proprietary identity graph resolves anonymous traffic into known users—without third-party cookies—so you can engage more of your audience through personalized, behavior-triggered messages across email, text, and onsite. Powered by agentic AI and our Autonomous Marketing Platform, Wunderkind continuously adapts to each customer journey, selecting the right message, channel, and moment—automatically. Our platform integrates anywhere you need with an API first framework, but can also natively trigger campaigns directly in your ESP, text platforms, onsite or other channel. This flexible integration allows Wunderkind to deliver scalable performance without replatforming. That’s why 700+ brands across various industries rely on Wunderkind to turn recognition into results.

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We've spent the last decade developing the industry's leading Identity Network.

The Wunderkind Identity Network recognizes over 9 billion consumer devices and 1 billion consumer profiles and stores them in our Identity Graph. That's 30% to 50% more identified consumer profiles than leading ESPs. We also observe trillions of digital events per year, adding more context to our consumer graph. Unlike other solutions, Wunderkind's Identity Network is built on first-party data and is not dependent on outside vendors or third-party cookies.

Wunderkind’s agentic AI makes real-time decisions based on who the shopper is, what they’re doing, and where they are in the journey—then triggers the message most likely to persuade in the optimal channel most likely to convert.

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This is what your website looks like today. If you’re relying on cookies and first-party data alone, you’re leaving dollars on the table.

Wunderkind’s proprietary Identity Network recognizes anonymous visitors and turns them into known, marketable customers—without third-party cookies. By combining real-time behavioral data with strategy frameworks built on a decade of performance learnings, we help brands grow their addressable audience up to 10x faster across owned channels. Our agentic AI decisioning engine then activates this audience with personalized, high-performing messages—driving over $5 billion in directly attributable revenue through nearly 9 billion triggered messages each year.

Driving smarter outcomes with agentic AI.

Wunderkind’s AI decisioning engine is purpose-built to understand how and when to re-engage consumers across your digital properties. By analyzing real-time behavior and identity signals, our platform determines the optimal re-targeting strategy—whether through onsite experiences, triggered emails, text messages, social, or beyond. Unlike static rules or manual workflows, Wunderkind’s agentic AI adapts in real time to consumer behavior, selecting the most effective message, channel, and timing—automatically. This not only drives higher performance, but streamlines execution across teams. Because when AI understands what your customers want, your marketing runs smarter, faster, and more efficiently.

The Future is Wunderful

We’re expanding the reach and intelligence of the Wunderkind Identity Network while unlocking new agentic AI capabilities to power the next era of autonomous marketing. As the standard approaches to journey orchestration become outdated, Wunderkind delivers something fundamentally different: an AI decisioning engine that interprets behavior in real time and acts independently to create high-performing, brand-specific experiences. By combining identity, behavioral data, and agentic automation, Wunderkind doesn’t just react to consumers—it anticipates their intent. The result is marketing that moves faster than human rules ever could, adapting on the fly and delivering measurable outcomes with less manual effort. We’re not just scaling personalization—we’re reengineering how performance is achieved.

We drive meaningful, measurable outcomes for your business.

Wunderkind helps brands grow revenue across owned channels by turning anonymous traffic into known customers—and activating them with intelligent, AI-powered messaging. Our Identity Network and permission-first approach ensure scale and compliance, while our agentic AI continuously optimizes for performance across every touchpoint. Whether you're focused on email, text, onsite, social or expanding your marketable list, Wunderkind delivers real, attributable revenue lift—not just reach. That’s why 700+ leading brands rely on our Autonomous Marketing Platform to drive performance that actually performs.

of combined total digital eCommerce revenue driven with Wunderkind Text and Email

AI OPTIMIZED EMAIL
6-15%
Wunderkind activates AI-powered email when it drives the highest impact.
Wunderkind’s agentic AI decisioning engine often determines email as the most effective channel to re-engage many consumers, especially for a brand’s high-intent users—activating messages based on cart, product, category, browse, and search abandonment signals. Our platform also leverages inventory-based triggers like price drops, back-in-stock, and low-in-stock alerts, targeting users when purchase intent is at its highest. Every email is personalized, behaviorally timed, and selected by AI to deliver maximum revenue impact.
“We used to send abandonment emails through another vendor. The emails were working, but the problem was the lack of identification. We wanted to go with someone who would have better identification in order to generate more revenue from abandonment emails.”
Stuart Lee, Head of eCommerce at Bonmarché
Success Story:
Learn how Wunderkind scaled Case-Mate’s one-to-one emails to over 12% of total digital revenue
AI OPTIMIZED TEXT
5-10%
Wunderkind activates AI-powered text when it drives the highest impact.
Wunderkind’s AI decisioning engine selects text messaging when it’s the most effective channel to re-engage high-intent users. From cart and browse abandonment to inventory-based triggers like price drops and restocks, every send is personalized, permissioned, and timed for maximum impact. Brands also gain control to build, segment, and schedule outbound campaigns—while Wunderkind ensures each message aligns with behavior, context, and conversion potential. It’s how text drives 5–10% of total digital revenue for leading eCommerce brands.
“We had seen continued success with Wunderkind’s triggered email solution, so we knew that their text messages could work—but even we were surprised with how quickly they were able to drive substantial revenue for us.”
- Brian Lebersfeld, VP of eCommerce at Capitol Lighting
Success Story:
Learn how luxury brand rag & bone unlocked a scalable revenue channel with Wunderkind Text
Success Story:
2-3x
Your Email & Text Messaging List Growth
Wunderkind wrote the playbook on onsite opt-in strategy. Our platform combines non-cookie-based identification with the most advanced segmentation engine on the market—powered by 20+ real-time behavioral triggers—to activate the right opt-in experience at the right moment. Retailers can also suppress campaigns for already subscribed users, ensuring a seamless brand experience while maximizing list growth across email and text.
“Wunderkind consistently ranks in our top revenue channels and has helped us dramatically grow our email list. Even more valuable is the strategic insights the Wunderkind team provides to help us delight our customers.”
- Jenna Linares, Executive Director of Digital at Tarte
Success Story:
Saks OFF 5TH drives revenue and retention since relaunching loyalty program

Wunderkind Pillars of Success

Never Sacrificing Compliance, Privacy, or User Choice

We only collect anonymous or pseudonymous data, and we don’t collect or store Personal Identifiable Information (PII), personal health information, credit card information, or derivatives.

We abide by the code promulgated by the Digital Advertising Alliance and are GDPR, CCPA, and CASL compliant. We’re also members of the NAI, IAB, and EDAA.

Wunderkind is platform-agnostic and seamlessly integrates with your existing tech stack

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Built for performance at every level—whether we run it, you run it, or we do it together.

Wunderkind gives you the freedom to engage on your terms. Our expert Services team can act as a full extension of your marketing org—leading strategy, testing, and execution to drive revenue performance at scale. But we also support teams that want more control. Build with Wunderkind empowers your developers to use lightweight SDKs, flexible APIs, or our real-time Signals framework to integrate AI decisioning directly into your apps, websites, and workflows. Whether you choose managed, hybrid, or self-serve, Wunderkind delivers agentic automation and precise orchestration—without forcing you to replatform or compromise on control.

“Wunderkind worked hard to understand our objectives in discovery, and once the strategy was set, the team was proactive in maintaining this and driving it forward. The team is very approachable, the solution works, and we’re encouraged by the results so far.”
- Amy-Lee Cowey, Global eCommerce & Digital at Barbour
“We could not have achieved the level of growth we saw in 2020 without Wunderkind. Their products and services enable us to be flexible and creative, allowing us to manifest all we dream of doing.”
- Matt Annerino, VP of Growth, CRM & Media at Fender
“It’s great having a partner that handles everything from strategy to execution as an extension of our team here. Plus, we appreciate the ongoing A/B testing to ensure we’re optimizing our campaigns.”
- Jordan Roberson, Senior Director of Digital Marketing at Medterra

Ready to bring intelligent, agentic AI into your marketing stack?

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