For Wunderkind clients, accessing clear and actionable data isn’t a luxury — it’s a requirement. We’ve heard that while custom reporting is powerful, it can also be time-consuming and complex to set up. That’s why we’re introducing a new feature in the Analytics application of Wunderkind’s Autonomous Marketing Platform: Standard Report Templates —available within Reports.
Instead of creating a report from scratch, you can now choose from a curated library of pre-built templates. Each one includes pre-defined KPIs and dimensions tailored to your campaigns, vertical, and performance goals. Whether you’re analyzing triggered emails or monitoring opt-in trends, these templates provide a clear path to insight — no manual setup required.
What Are Standard Report Templates?
Standard Report Templates are pre-configured reports designed around the most common and critical reporting needs we’ve seen across Wunderkind’s platform. These templates allow teams to generate meaningful insights with just a few clicks.
No need to manually select dimensions. No guesswork about what KPIs to include. Just fast, consistent, actionable data.
Why We Built This
Digital marketing teams are busier than ever, and building custom reports takes time. We created Standard Report Templates to make insights faster, reporting more consistent, and decisions easier. Here’s how:
– Speed to insight: Templates eliminate the friction of starting from scratch.
– Measurement consistency: Pre-set logic ensures alignment across campaigns and teams.
– Built-in strategy: Every template is designed using real-world performance data and Wunderkind’s playbook of best practices for analytics.
What’s Available
We’re launching with 8 templates that reflect our most common reporting needs across email, text, and onsite campaigns.
1. Triggered Email Standard Report
Analyze sends, open rates, click-to-open rates, conversions, and revenue per send. Ideal for evaluating triggered email performance across strategies and variations.
2. Triggered Text Standard Report
Track text send delivery, engagement, and conversion metrics. Perfect for reviewing the effectiveness of triggered text journeys.
3. On Demand Text Standard Report
Compare SMS vs. MMS sends and analyze performance for promotional or one-time campaigns.
4. Daily Total Opt-Ins Standard Report Template
Daily snapshot of email and text list growth, unsubscribes, and active subscriber metrics.
5. Onsite Campaigns Standard Report (For Publishers)
Built for publisher clients, this template tracks onsite engagement, email submit performance, and variation effectiveness.
What’s Coming Soon
6. Daily Total Opt-Ins Standard Report (For Publishers)
Track opt-in growth and engagement metrics daily across publishing properties for a full view of audience behavior.
7. Email Capture Campaigns Standard Report
Monitor visitor eligibility, impression rates, and email submit performance across your onsite experiences.
8. Text Opt-In Campaigns Standard Report
Measure performance for text opt-in campaigns, including impressions, eligibility, and opt-in rates.
What’s Next
This initial rollout reflects our most common use cases, but it’s only the beginning. We’ll continue to add templates based on client feedback and our evolving product strategy.
How to Access
Standard Report Templates are available starting next week under Reports in the Analytics section of the Wunderkind Platform. Simply select a template, input your filters, and generate your report. Your performance insights — delivered faster, with more clarity than ever.
Start Faster. Analyze Smarter. Optimize with Confidence.
Standard Report Templates are designed to help digital marketers and strategists stop building and start analyzing. They simplify your workflow, standardize your reporting, and let you spend more time doing what matters: optimizing results.