Reset Your bxID

If you want to reset your bxID, please follow the instructions below. To learn more about our technology platform, please visit our privacy policy.

You can reset the bxID we generate when we recognize your device. This will unlink your browser from any of the data that has been accumulated and assigned to that bxID. The effect is the same as if you had just gotten a new computer or phone. To reset your bxID, click the button below.

Please note the following:

  • As you continue interacting with websites that our technology is present on, your new bxID may become associated with data that is similar in nature to the data associated with your old bxID.
  • If you have previously opted-out of Wunderkind programs, this page may not function. This is because we are no longer generating a bxID for your browser.

Reset Your bxID