Alpargatas

In this interview Gabriela Lopes, CRM and Content Performance Manager, Alpargatas, tells us how Wunderkind helped transform their marketing strategies by streamlining their marketing efforts, allowing them to concentrate on what truly matters – their customers. Previously, implementing 20 trigger journeys was a daunting challenge, requiring significant resources and time, however, since partnering with Wunderkind, Alpargatas has the power to optimize their website’s identification process and email outreach.