Havianas | case study

Havaianas Increases Subscriptions by 30% and Attributes 60% of Revenue to Wunderkind’s Tools


of revenue attributed to Wunderkind triggered messages


increase in subscription rate


trigger journeys implemented by Wunderkind in just one month


Wunderkind did in one month what we couldn't do our entire life because now instead of having 20 journeys that do not work, we have Wunderkind to help us with the six most important journeys, and these journeys drive us 60% of our revenue.”


The team at Alpargatas were having no luck identifying users on the website and matching their email with cart abandonments. Efforts to implement triggered email journeys never came to fruition and wasted a lot of time and resources.


Wunderkind’s suite of tools empowered Alpargatas to seamlessly identify website traffic and trigger personalized email and text messages to boost sales conversions. The quick response time and support from the Wunderkind’s expert support and quick response times contributed to a smooth implementation and ongoing operation.


In just one month the team at Wunderkind implemented six different triggered email and text journeys. Combined with Wunderkind’s identity network, these emails attribute 60% of Alpargatas digital revenue.