Wunderkind’s animated display and high impact ads were designed to exhibit Bose Earbuds’ high-quality, immersive sound experience. Surrounding contextually relevant inventory, the campaign targeted music lovers, aiding in driving brand awareness and (more importantly) consideration. Partnering with Lucid, Bose was able to make real time optimizations toward units that were driving site traffic. The targeting strategy was RON with SSP Data: Leveraging Pubmatic’s data integrations, Wunderkind sent data-layered bids to the DSP, allowing Bose to target music and tech premium audio buyers. The creative strategy involved Wunderkind’s creative services team created videos with branded skin and animated display high impact to highlight the buds’ features, quality, and sleek design.