revenue attributed to Wunderkind
results better than expected
increase in subscription rate
Magnus Gustafsson, VP eCommerce and Digital Marketing, D’Artagnan
The online premium food market is a longer and more complex purchasing journey than most verticals. D’Artagnan has worked with other solution providers, but they weren’t moving the needed. The needed to be able to identify website traffic and trigger contextually relevant and personalized emails.
Identifying anonymous website visitors would be key. Wunderkind’s identity network recognized more of D’Artagnan’s new and returning website traffic and empowered them to gather data points and build customer files. Leveraging this newly acquired data they could trigger personalized email based on customer actions.
D’Artaganan were able to meet the customer where they are, whether bny email or SMS. With Wunderkind’s triggered messages based on customer intent, D’Artagnan’s messaging boasted high open, click-through and conversion rates. But the numbers that really mattered were results 4x better than originally anticipated and 60% of revenue attribute to Wunderkind messages.