>For over two decades Glue Store has been renowned for bringing the best brands, the biggest trends and the latest fashion to Australia’s streets, firmly positioning itself as the one-stop shop for major international labels and local designers. Glue Store partnered with Wunderkind to accelerate the growth of its first-party audiences and owned channels, by better identifying and capturing website visitors.>
return on investment with Wunderkind
increase in site sessions identified down to an email address
lift in email performance over previous solution
Charles Moore, Head of Brand, Marketing & eCommerce at Glue Store (Accent Group)
Given the rising cost of new customer acquisition, Glue Store was keen to improve its marketing efficiency by doubling down on loyalty and retention initiatives. To do this, it needed to maximize its capture of paid media traffic, and then ensure those visitors were nurtured and re-engaged via 1:1, personalized email messages. A crucial part of this process was being able to identify a greater proportion of anonymous (non-logged-in) website visitors, so the brand partnered with Wunderkind to unlock this scale.
By partnering with Wunderkind, Glue Store was able to grow its on-site identification capabilities significantly, while also capturing a higher proportion of opted-in new customers to add to its CRM database. Wunderkind’s triggered email programs, which include category, cart and product abandonment triggers, have helped drive a 9.9x ROAS for the retailer.
Glue Store has seen a drastic lift in its on-site identification rate with Wunderkind, representing a 400% increase in users identified down to an email address. This has resulted in a 2.3x email conversion rate increase vs. Glue Store’s ESP working in isolation. Overall, this has led to an almost ten-fold return on investment.
