HOMAGE | CASE STUDY

Wunderkind’s Performance Marketing Engine Drives Massive Revenue Lift for HOMAGE

HOMAGE is a vintage apparel retailer based out of Columbus, Ohio that turns back the clock with shout outs to eclectic moments and personalities in sports, music, politics, and political culture. After seeing low onsite identification rates that were hurting their conversion rates, HOMAGE was looking for a partner that could help them increase triggered email performance with relevant, actionable messaging. After switching over to Wunderkind they were able to drive almost 3.5X more revenue and triple the amount of conversions they saw from triggered emails.

3.4x

increase in revenue in the first month

3x

increase in triggered email conversions in first month

7%

of total digital revenue driven by Wunderkind

Industry

Apparel

Challenges

Onsite Identification Issues Make it Harder to Drive Conversions

Wunderkind Products

Email and identification network

The results from Wunderkind were immediate from Day 1. Within the first month of running with the platform we saw over three times the total revenue from our abandoned cart emails when compared to our previous vendor.”

Steve Werman CFO, HOMAGE

Challenge

For nearly 15 years, Columbus, Ohio based vintage apparel company HOMAGE has disrupted the $300 billion retail industry by providing clothing that tells stories of triumph, individualism, and hustle—simultaneously preserving the old school and creating new legacies. As HOMAGE began to scale their online marketing efforts, however, they were noticing a common issue for retailers. While bringing in site traffic wasn’t a problem, they were having issues appropriately identifying anyone who was visiting. “The emails we were sending to our customer base were great for highlighting our product suite, but we weren’t able to use them to craft messages that spoke to each individual customer,” said Steve Werman, CFO at HOMAGE. This lack of personalization meant that the company was having trouble getting their customer base to convert onsite. This ultimately affected their sales and hurt their bottom line. Werman knew that a different solution needed to be implemented, and fast.

Solution

With onsite identification, personalization, and a lift in conversions acting as the North Star for HOMAGE’s onsite marketing efforts, they began looking for a vendor that could help them achieve their goals. “At the beginning of last year, we were able to send triggered emails to less than 5% of our total audience,” said Werman. “We’re a very lean team. We knew that this was an area we could fix with better identification, especially for our abandoned cart emails, but we didn’t always have the internal resources available to get the programs off the ground.” HOMAGE eventually turned to Wunderkind to help them power their onsite and triggered email marketing efforts.

Results

Within the first month of running with Wunderkind, HOMAGE was able to drastically increase their onsite customer identification. This helped the retail vendor create one-to-one email personalization and, ultimately, drive a 3.4x increase in revenue from their triggered email efforts. This revenue increase was the direct result of a conversion rate with Wunderkind that was more than three times higher than HOMAGE’s previous solution. From creative design to campaign performance, they’re really able to help us put our best foot forward every time.”