JLo Beauty | CASE STUDY

JLo Beauty sees 100% increase in email and text capture rate in first three weeks with Wunderkind

JLo Beauty’s brand mission is to make Gen X and older women feel beautiful. They sought to build a more robust triggered email and text program to improve their one-to-one customer communication. They needed a partner who was an expert in gathering first-party data and scaling one-to-one communication while remaining consistent with their brand.

They found that Wunderkind was their right partner because they could identify customers at scale through the Wunderkind ID network. By putting both email and text under Wunderkind’s roof, they ensured alignment across the customer experience.

10.6%

of total digital revenue driven by Wunderkind

10x

Above performance CPA projection

#3

Paid Channel in Adobe Analytics

Industry

Skincare

Challenges

A very lean team; needed
to build more robust triggered email
flows and onsite experience

Wunderkind Products

Email and Text

When we launched, we had an influx of emails and phone numbers that we’d collected, but these plateaued quickly. With Wunderkind, we increased our email and text capture rate by 100% in the first three weeks.”

Shawn Patel, VP of Growth Marketing

Challenge

JLo Beauty needed to build a more robust triggered email and text program and grow its first-party data. They had also experienced some losses in their creative team, making it more difficult to scale their creative output. Therefore, They needed a partner who was an expert in gathering first-party data and scaling one-to- one communication while remaining consistent with their brand. Soon after realizing their critical needs, they discovered and decided to partner with Wunderkind.

Solution

“JLo Beauty was then able to better understand and communicate with its customers through expeditious and methodical A/B testing. This also allowed them to grow a strong owned-channel revenue stream powered by first-party data. Shawn Patel, VP of Growth Marketing at JLo Beauty said, “When we initially launched, we had an influx of emails and phone numbers that we had collected and that plateaued quickly.

“Once we brought in Wunderkind, we increased our email and text capture rate by 100% in the first three weeks. Putting email and text under the same roof ensures alignment across the customer experience and our channels. It also allows us to send the right message and identify the right customers through the Wunderkind ID network.” The partnership extended and strengthen what was once a lean marketing team.”

Results

Wunderkind drove 10.6% of JLo Beauty’s digital revenue, achieving 10x performance above CPA projection. Shawn Patel said, “Wunderkind’s winning component is their ability to understand consumer behavior and take quick, actionable steps based on that data through campaigns and customizations that drive revenue.”