Wunderkind’s expertise in capturing first-party data enabled the brand to truly take charge of its owned channels and use those to drive revenue, instead of relying on third-party cookies. With both text and email under the Wunderkind umbrella, Natori can now apply a truly holistic approach to its one-to-one messaging strategy.
Natori appreciated Wunderkind’s full-service model which made it straightforward to design and run impactful campaigns. Wunderkind became the #2 highest paid channel in terms of driving conversions, and Wunderkind’s triggered email and texts generated 14% of the brand’s overall total digital revenue, according to the Natori’s own analytics.