Natural Baby Shower | CASE STUDY

Wunderkind Email Capture & Onsite Identification - Fuel Over 4X List Growth

Natural Baby Shower is a retailer who has spent over 10 years providing parents across the world with eco-friendly products their families can trust. As they grew, they struggled with identifying enough of their site visitors to create more granular audience segments that could be used to increase triggered conversions. After implementing Wunderkind, the retailer saw their marketing list increase by 4x. They were able to use Wunderkind’s identification software to serve the right messaging at the right time, growing their triggered messaging revenue by 5.5x and leading to Wunderkind driving 11% of total digital revenue as their #2 channel.

5.5x

growth in email revenue

#2

paid channel in terms of revenue driven

11%

total digital revenue driven by Wunderkind

Industry

Baby and Maternity

Challenges

Onsite Identification

Wunderkind Products

List Growth
Triggered Email

Email is our strongest revenue source by far. The ROI we're seeing is absolutely brilliant through this channel. This is because Wunderkind helps us grow our lists and then segment our audiences to ensure the right messages are convincing the right people to convert at the right time.

Clifton Vaughan, Managing Director and co-Founder, Natural Baby Shower

Challenge

Leaks at the Bottom of the Funnel Lead to Lost Sales/Not Capturing Visitors

Natural Baby Shower is a retailer who specializes in gentle and eco-friendly baby products your family can trust. Born over a decade ago, the company has steadily grown their business by centralizing their team, growing their warehouse space, and focusing on selling the best products for parents online. With that growth came an increase in spend to attract more site visitors. But Natural Baby Shower had a problem.

Their audience was growing, but they weren’t able to capture and action upon all of that data. Meanwhile, they were noticing that many vendors they spoke to didn’t offer them an easy way to act on the data in order to speak to customers at the perfect time throughout the sales funnel. That’s where Wunderkind stepped in.

Solution

Figuring Out How to Put Their List Growth/Data to Work

After noticing that Wunderkind helped power the marketing campaigns of one of his favorite brands, Clifton Vaughan, Managing Director and co-Founder of Natural Baby Shower, decided to onboard Wunderkind to test what the platform could really do. “One of our biggest concerns before onboarding Wunderkind was capturing and growing our email database,” said Vaughan. “We were spending all of this money to bring visitors into our site, but weren’t able to easily connect with them from that point on. Thankfully, this hasn’t been a problem since. We’ve seen a 4-5x increase in our marketing list since bringing Wunderkind on.” Better yet, Natural Baby Shower was able to take all of this customer data to power their Klaviyo email sends and target customers with messaging surrounding everything from abandoned cart information to price drop notifications on relevant products.

Results

Triggered Email Leads to Continuous Revenue Spike

With these measures in place, Natural Baby Shower began to see the email revenue pour in. “Email is now our strongest revenue source by far. The ROI we’re seeing is absolutely brilliant through this channel. This is because Wunderkind helps us grow our lists and then segment our audiences to ensure the right messages are convincing the right people to convert at the right time,” said Vaughan. Since launch, Wunderkind has helped Natural Baby Shower increase revenue driven from email by 5.5X and has become the company’s second highest performing paid channel, driving over 10% of total digital revenue.

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