Pamela Love puts storytelling at the very heart of what they do, yet the eponymous jewelry brand needed a better way to develop a stronger relationship with its customers and retain them. Wunderkind helped the brand reach its ambitious BFCM goals by growing its text message and email channels and enabling them to take their storytelling to the next level with personalized, one-to-one messages at scale.
best channel for driving conversions
ROAS
of total revenue driven by Wunderkind
Alev Kennedy, Director of eCommerce Marketing at Pamela Love
ChallengeFounded in Brooklyn in 2007, Pamela Love aspired to nurture a deep relationship with its customers and empower them with unique pieces of jewelry inspired by travel, astrology and folklore. However, the brand’s tech stack was letting them down and preventing them from effectively retaining customers. Relying on their ESP as a CRM with email automation was not performing well and was holding them back from engaging with their customers in a personalized way at scale.
SolutionPamela Love turned to Wunderkind’s email and Text solutions to create, optimize and automate its messaging. With personalized communication at scale, the jewelry brand was able to engage and retain customers far more effectively. The brand had ambitious goals for BFCM, explicitly focusing on growing its text and email channels. Wunderkind was able to update all creatives ahead of the holidays and make storytelling at scale a reality for Pamela Love, resulting in significant eCommerce growth.
With the rising costs of advertising, Pamela Love also needed to ensure they could identify website visitors from paid channels and retarget them via email and Text. Using Wunderkind, they could understand the email capture and conversion rates across all their paid channels and determine where to invest their advertising dollars going forward.
The brand’s Digital Marketing Manager, Miguel Insignares, shared, “Wunderkind helped us better understand which traditional digital advertising channels our most valuable customers are coming from through the analysis of email and text submission and conversion rates.
ResultsWunderkind drove significant business results for the jewelry brand, becoming the strongest channel in terms of driving conversions. The brand saw a 17X return on their investment in Wunderkind, and Wunderkind drove 17.16% of the brand’s total revenue.
