The footwear space has become increasingly competitive as e-commerce sales steadily grow YoY and direct-to-consumer footwear brands continue to enter the market. Legacy brands can no longer rely so heavily on traditional retail stores for exposure and need to meet new shoppers online with impactful brand messaging and new products.
Performance lift for A25-54 target
Lift in consideration
Click-through-rate
Associate Director, Programmatic
The ChallengeThe brand wanted to reach the incremental A25-54 users online with impactful messaging and a variety of new products to drive a lift in awareness and consideration.
The SolutionWunderkind designed eye catching, shoppable creative concepts in multiple high impact ad sizes to run across exclusive WunderKIND Ads inventory. Delivery was limited to a subsection of contextually relevant sites, with additional 3rd party data segments layered on to pinpoint key audience groups.
Creative Strategy:
As added value, the Wunderkind in-house design team used existing standard assets to build male and female targeted concepts displaying multiple products, key brand messaging and a strong call to action.
Targeting Strategy:
Wunderkind implemented a combination of contextually aligned, brand safe sites with a granular, data focused approach to ensure key users were reached in relevant environments.
The Results
