Tamara Mellon | CASE STUDY

Tamara Mellon: Driving Mid-Funnel Growth with Wunderkind

Tamara Mellon is a direct-to-consumer, high-end footwear brand that prides itself on shaking up the luxury fashion industry. Having grown quickly via paid social, the brand reached out to Wunderkind to help them maintain their fast growth and hit their ambitious revenue goals.

#2

paid channel in terms of revenue driven

10%

of revenue driven by Wunderkind this year

10.2x

lift in performance over previous solution

Industry

Footwear

Challenges

Identification and remarketing

Wunderkind Products

Email and identity network

Our email marketing goals all tie back to overall business metrics. Wunderkind is a natural fit to help us grow our email channel and meet our company revenue goals.”

Jill Layfield, Co-Founder and CEO Tamara Mellon Brand

Challenge

A key challenge the brand faced was balancing brand and performance campaigns. Having experimented with a range of upper-funnel awareness channels, including connected TV, podcasts, and social media, they quickly realized they needed a better way to identify and remarket to their site traffic.

Solution

Thanks to Wunderkind technology, Tamara Mellon was able to: Identify much more of the site traffic generated by their awareness campaigns; turn email into a high-revenue performance channel; re-engage current and new customers with a holistic email remarketing strategy.

Results

Through their partnership with Wunderkind, Tamara Mellon can now finally feel confident in their ability to recognize and sell to the people behind the site traffic. As a result, the forward-thinking DTC startup plans to increase its investment in awareness-based advertising. This will take them even further on their growth journey and their mission to redefine luxury fashion.