Seeking Actionable Data for Personalization
As publishers shift from print to digital subscriptions and seek to take advantage of multiple revenue streams, one overarching goal is to maximize revenue without inundating their users with ads. For many, that means turning to personalization rather than a “one-size-fits-all” approach. Tribune Publishing already had a team of top data scientists producing valuable insights, but they wanted additional data that was both real-time and actionable. They wanted a way to bring customer data to life and to make it persist across devices, browsers, and sessions to help build a better UX and push readers down the conversion funnel.
Tribune Publishing turned to Wunderkind to help them identify more of their onsite visitors, segment them into cohorts, and turn unidentified traffic into dedicated subscribers.