Wunderkind helps Tribune Publishing determine which campaigns (high CPM ads, newsletter opt-ins, or paid subscription messaging) to show to specific users based on current and historical behaviors. This behaviorally-based framework drastically improves UX while maximizing value per session. High-propensity readers are converted into paid subscribers at a higher rate, medium intent users are turned into loyalists, and “one-and-done” traffic is monetized through a new ads channel. Wunderkind reaches high-intent readers who don’t convert onsite (and would be otherwise anonymous to Tribune) with personalized emails that drive them back to site to convert. Working in tandem with Tribune Publishing’s in-house teams, Wunderkind is able to test campaigns, pricing, language, copy, and more to see what messaging and imagery will push site visitors to take the next most productive action driving revenue, subscription starts, and lower CPAs.