UNIQLO | CASE STUDY

Building a RevenueDriving, End-to-End Marketing Solution for UNIQLO

Japanese casual wear designer and retailer, UNIQLO, partnered with Wunderkind to boost their identification rate to 45% of site traffic, increasing their traffic from abandonment emails by 13x and resulting in 9.4x more revenue from triggered email.

9.4x

increase in triggered email revenue

13x

increase in traffic from abandonment email

7.8%

of total digital revenue driven by Wunderkind

Industry

Apparel - Mass Market

Challenges

Onsite Identification

Wunderkind Products

Triggered Email

X

Y

Problem

Modern Marketing for Modern Elegance

Since opening their first store in Japan in 1984, UNIQLO has been providing simple, well-designed clothes to customers around the globe. With a large international following, UNIQLO relies on its digital channels to communicate with audiences and drive revenue, especially in those countries where they don’t have a brick-and-mortar presence. UNIQLO’s marketing team found itself at a crossroads when they realized their email service provider’s built-in triggered email tool wasn’t providing the results they needed. They wanted to build a more in-depth marketing strategy, send higher-converting triggered emails, and recognize more shoppers across devices.

But with their existing provider, they were identifying less than 15% of site abandoners, and their marketing campaigns were disjointed across channels, influenced by too many disparate vendors.

Solution

Performance Leads to Continued Partnership Growth

Using Wunderkind’s identity network and hands-on expertise, UNIQLO was able to deanonymize 45% of their site traffic, increasing triggered email reach by 13x and revenue by 9.4x. Only one month after launch, Wunderkind was contributing 4.46% of total digital revenue. Today, Wunderkind drives 7.8% of total digital revenue for UNIQLO.

Results

Early successes led UNIQLO to expand to other revenue driving Wunderkind products, and Catalog Modules was a natural fit. An early adopter of Catalog Modules, UNIQLO is able to send emails generated from changes in their product feed, like low inventory levels, restocking events, and price changes. This new product drove another 30% lift in UNIQLO’s triggered email revenue.

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