Yours Clothing Deanonymize Website Traffic and Increases ROI by 10x with Wunderkind

Yours Clothing were spending a lot of money on acquisition through paid channels to bring consumers to their website. Unfortunately, once they were there, they had no way of identifying them or triggering reengagement and abandoned shopping cart campaigns when they left.

Wunderkind’s identity network recognized more of Yours Clothing’s anonymous website traffic and was able to serve contextual onsite campaigns to encourage conversion as well as trigger cart abandonment emails to bring them back to the website to finish their purchase.

Your Clothing has hit the ROI targets by over 10x with non-intrusive pop-ups that enhance the customer experience. Janine Quinn said: “When Wunderkind first came to us with revenue predictions, I think it was a 10x ROI, we did think it sounded a bit crazy… we spoke to to our CSMs who had worked with you guys and they all said you’d smash the targets.”