Summary
As marketing teams face intensifying pressure to prove ROI and act decisively on data, the absence of consistent, cross-channel reporting has become a critical barrier to demonstrating impact. Wunderkind’s new Signals Reporting framework addresses this challenge by replacing manual, fragmented reporting with a standardized, scalable system—starting with clear sends metrics and evolving toward full revenue attribution and integrated dashboards. This shift not only accelerates onboarding and proof of value but also enables marketers to track how Signals influences customer reach and lifetime value across platforms like Klaviyo and Salesforce Marketing Cloud. By unifying performance data across email, text, and ESPs, Signals Reporting builds organizational trust, reduces operational complexity, and lays the groundwork for long-term growth insights. At its core, the initiative reframes reporting from a reactive task into a strategic enabler—raising the question: in an era where speed and clarity are competitive advantages, how long can marketing teams afford to operate without a unified measurement standard?
Marketers are under more pressure than ever to prove ROI, act quickly on data, and make confident decisions about how their programs are performing. But when reporting is fragmented, manual, or inconsistent across channels, it can be nearly impossible to connect marketing activity to meaningful business outcomes.
That’s where Signals Reporting comes in.
At Wunderkind, we’ve designed Signals Reporting as a transparent, standardized way to measure the performance of Signals. Starting with sends metrics and expanding into revenue attribution and visual dashboards, this initiative eliminates the need for one-off reports and accelerates the path to value for our clients. Just as importantly, it lays the foundation for a scalable reporting ecosystem that will power advanced dashboards, funnels, and ESP feedback loops in future phases.
Why We Built Signals Reporting
Historically, many clients relied on white-glove onboarding and bespoke reporting to understand the impact of Signals. While this approach worked for individual accounts, it wasn’t scalable, slowed down onboarding, and often delayed proof of value. Clients were left asking important but difficult-to-answer questions:
- How many more customers are we reaching with Signals?
- How do sends translate into downstream performance?
- Can we trust reporting across email, text, and ESP platforms?
Without a standardized framework, the answers weren’t consistent. This created unnecessary complexity for our internal teams and confusion for our clients.
Signals Reporting solves these challenges by surfacing clear, consistent metrics in one place—starting with sends—and building toward full attribution and dashboard visualizations.
What Signals Reporting Delivers
Phase 1 (October 2025): Signals Sends Metrics
- Clearer visibility into IDs, events, and sends.
- Standardized framework that shows how Signals expands audience reach across email and text.
- Faster onboarding by replacing manual onboarding reports with automated reporting.
Phase 2 (December 2025/January 2026): ESP Revenue Metrics and Dashboards
- Performance feedback loops connecting Signals activity to ESP-attributed revenue, starting with Klaviyo and Salesforce Marketing Cloud, with additional ESPs coming in 2026.
- Interactive dashboards and funnels for deeper insights.
- Clearer attribution across email, text, and total program impact—helping marketers link Signals directly to customer lifetime value.
The Outcomes You Can Expect
Signals Reporting is designed to drive measurable outcomes for clients and teams:
- Faster Onboarding, Quicker Proof of Value: Clients no longer have to wait for custom reports to understand Signals’ impact.
- Consistent Metrics Across Clients and ESPs: A single framework ensures every client is evaluated against the same baseline, regardless of their platform.
- Increased Trust and Transparency: By making key metrics visible and reliable, Signals strengthens client confidence in performance data.
- A Scalable Foundation for the Future: Phase 1 delivers sends metrics; Phase 2 expands into dashboards and ESP-integrated revenue attribution.
What You Need to Get Started
Signals Reporting is live today for Signals clients with Platform access. To take advantage, all that’s required is:
- Site tagging or server-side event sharing
- ESP platform access for event mapping
- Optional GA4 attribution for enhanced insights
With these requirements in place, our clients can immediately begin accessing clear, consistent performance metrics that replace manual reporting.
Conclusion
Clear reporting leads to proven value. With Signals Reporting, Wunderkind is giving our clients the tools they need to move beyond manual, inconsistent reporting and into a scalable framework for growth. The result: faster time to value, consistent metrics, and trusted attribution across channels.
Signals Reporting is available today. For clients who want clarity, consistency, and confidence in their performance data, this is the new standard.
