CPG/FMCG

Snapple Elements: Motion

CPG/FMCG brands stay top of mind and drive direct to consumer relationships with high impact creatives and engaging functionality.

Snapple Elements needed a creative ad format to showcase its new beverage line with less sugar. The animated elements shine a spotlight on the light, refreshing nature of the beverage and invite users to learn more.

Showcase

Animated creatives built from existing assets, including storyboards/animation references.

Desktop

Mobile/Tablet

Campaign Options

Enabling advertisers to expand their reach quickly, turning existing creative assets into beautiful high impact ads. They can include video, interactive content, dynamic data and expansion to offer more real estate.

Ad sizes: 900px x 600px, 800px x 1200px, 720px x 480px and 1920px x 480px

Technical Requirements

All creative types require delivery of campaign objective or storyboard, layered PSD files, approved copy, font files (WOFF & OTF) and brand guidelines. Additionally, this creative build requires animation references in MOV or MP4, HTML, PDF storyboards.

Downloadable Specs and Templates are Coming Soon!

Our ad technology knows when you
have your audience’s attention

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Exit Intent

When a user's cursor crosses over the browser plane (desktop) or their finger touches down on the URL window (mobile) to leave the site.

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Refocus

When a user is inactive for 10 seconds and then scrolls away or moves their cursor away from content.

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Reactivity

When a user switches tabs for at least 10 seconds and then returns to their original tab.

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Inactivity

When a user is inactive on a publisher's site for a full 30 seconds before becoming active on the page again.

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Downscroll

When a user scrolls all the way to the bottom of a finite-scroll page.

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Upscroll

When a user scrolls significantly below the fold and then all the way back to the top of the page.

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