Demystifying the Value of Identity in Performance Marketing

In the rapidly evolving landscape of digital marketing, staying ahead means embracing change. The phase-out of third-party cookies marks a pivotal shift, challenging marketers to find innovative ways to understand and engage their audiences. The Identity Playbook emerges as your essential guide in this new era, offering a deep dive into identity resolution and its pivotal role in shaping marketing strategies.

Download the playbook now and equip yourself with the insights needed to navigate this transformation confidently. The playbook will cover topics such as:

  • What identity resolution entails, its significance in a post-cookie world, and how it enables the recognition of digital visitors, turning anonymous traffic into identified users you can meaningfully engage with
  • The nuances of zero-party, first-party, second-party, and third-party data and how to leverage each type of data to build direct relationships, enhance customer insights, and extend your audience reach with precision and trust
  • Strategies for marketing effectiveness in the absence of third-party cookies and understanding the role of first-party cookies in maintaining customer connections
  • The critical factors to consider when selecting an identity resolution partner, including the importance of match rates and the value of context in achieving meaningful consumer engagements
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