Summary
Marketers have long relied on Wunderkind for fully managed performance solutions. But as digital ecosystems become more composable, brands want the same intelligence — with more control. Enter Build with Wunderkind: a flexible, developer-first framework that gives teams direct access to Wunderkind’s identity graph, real-time behavioral Signals, and decisioning engine. It’s built for integration, speed, and ownership. Whether you’re embedding SDKs, triggering messaging via APIs, or piping data into existing tools, Build meets your tech stack where it is — without sacrificing performance. The future isn’t either/or between agility and intelligence. It’s both.
For years, Wunderkind has helped leading brands drive powerful performance through a combination of proprietary software and managed services. But over time, we started hearing the same feedback from our clients: “We want the same lift and intelligence, just with more flexibility. ” So we built something new.
Today, we’re excited to introduce Build with Wunderkind, part of the Autonomous Marketing Platform. Build is a flexible, API-first, developer-ready framework that gives brands direct access to Wunderkind’s identity, behavioral data, and decisioning power. With Build’s APIs, SDKs, and Signals, you can integrate Wunderkind into your existing marketing infrastructure, making it possible to develop a consistent customer experience across channels.
What Is Build with Wunderkind?
Build with Wunderkind is our new suite of SDKs, APIs, and Signals that lets your technical teams control how data is collected, mapped, and activated. Say goodbye to bottlenecks. Build puts your technical team in the driver’s seat, with the tools to streamline data collection, mapping, and activation across your stack. It’s a smarter, faster way to drive outcomes, seamlessly integrated into your existing tech ecosystem.
Whether you’re a global enterprise or a lean DTC team, Build helps you unlock Wunderkind’s agentic decisioning engine to deliver hyper-personalized customer experiences that leverage your existing marketing technology investments.
Three Ways to Start Building
- Signals for Smarter Messaging
Use Signals — Wunderkind’s real-time behavioral triggers to send emails and texts through your existing messaging platforms. You own the creative and cadence, while Wunderkind powers the decisioning.
- SDKs for Web and Mobile
Our Web and Mobile SDKs let you capture behavioral data with minimal operational overhead. SDKs are fast to implement, easy to maintain, and built to keep you in full control of your owned consumer experiences. Our JS-free options also give teams more flexibility in regulated or lightweight environments.
- APIs for Seamless Data Flow
Tap into our identity graph, agentic decisioning engine, and event-based APIs to send and receive data in real-time. Easily connect Wunderkind to your ESP, CDP, or internal systems — exactly how your team prefers.
Why Build Matters
Every brand’s tech stack looks different. Some teams need full flexibility, others prefer speed and simplicity. Build was designed to meet you wherever you are — whether that’s integrating into a complex server-side stack or adding agility to a lean composable architecture.
With Build, your team can:
- Increase operational efficiency and reduce time to value
- Expand reach with real-time behavioral and identity data
- Deliver consistent, personalized messaging across all channels, improving customer lifetime value
As our CEO, Bill Ingram, put it, “Build is our answer to the composable future.” It’s about letting you work the way you want, without giving up what matters to your team.
Opening Access to All
This launch marks a big shift in how Wunderkind supports brands. We’re proud of our roots as a fully managed platform, but we’re even more excited to expand access.
From enterprise to emerging brands, Build with Wunderkind is here to help you integrate smarter, perform faster, and control your own path.
Let’s Build Together
An extensible part of our Autonomous Marketing Platform, Build with Wunderkind is available starting today. We invite you to explore the tools, connect with our team, and start shaping a marketing experience that works the way your team does. Fill out our Get Started form to take the next step toward smarter, more flexible marketing. Thanks for building with us.
Learn more:
- Visit the Developer Portal
- Learn more about Wunderkind Signals
- Explore Wunderkind for Developers
- Dive in with our Build Webinar
