The smell of barbeques and the sound of flip flops slapping on decking can only mean one thing— Summer is here…almost. Summer of course isn’t just the beach season, it’s buying season. As temperatures rise, so does online traffic, and from vacation prep to poolside impulse buys, consumers are ready to spend, and brands have a golden opportunity to meet them at the perfect moment in their digital journey.
But there’s a catch: up to 95% of website visitors remain anonymous. Without identity resolution, you’re leaving sales on the sand. With Wunderkind, you can deanonymize that traffic, send triggered messages, and drive conversions across email and text at scale.
So, how can your brand stand out and convert high-intent shoppers? Let’s explore data-driven marketing strategies to help you ride the summer wave and convert browsers into hot-weather spenders.
Turn the Tide on Anonymous Traffic
Between Fourth of July prep, back-to-school research, and Prime Day power shopping, summer sees a spike in online visits. But if you can’t identify that traffic, your retargeting ends before it starts. Wunderkind Identity lifts the veil on your anonymous site visitors by recognizing more consumers than any other platform—over 9 billion devices and nearly 2 trillion digital engagements annually. This lets you trigger emails and texts based on real-time behavior, even without a login or cookie.
Putting the Theory Into Practice: PELAGIC
PELAGIC, a brand that seamlessly blends technical fishing apparel with casual lifestyle wear, is built on a passion for the ocean and a commitment to uniting a global community of fishing enthusiasts. With the summer season being a bumper selling opportunity, PELAGIC sought a way to maximize engagement and drive more revenue during this key retail moment.
By partnering with Wunderkind, PELAGIC achieved a 4.6x increase in performance over their previous solution, with triggered emails accounting for 9.9% of total digital revenue. As a result, Wunderkind became PELAGIC’s second-highest paid revenue-driving channel in Google Analytics, proving the power of identity-driven, behavior-triggered messaging in capturing high-intent shoppers at the right moment.
Make a Splash with Timely, Personalized Messaging
Whether your shopper is browsing beachwear or booking a last-minute getaway, timing is everything. Traditional batch-and-blast emails generate around $0.04 per message. With Wunderkind, triggered messages—sent when users are actually showing buying intent—generate up to $0.95 per email. Set up triggers for:
– Browse abandonment: “Still dreaming of those swim trunks?”
– Cart abandonment: “Grab your sunscreen—your order’s waiting.”
– Price drop alerts: “Those shades you liked? 20% off today only.”
These small nudges can yield big returns, especially during short summer sales cycles and vacation booking windows.
Text and the City (Poolside Edition)
Mobile is the real beachside hero. Wunderkind data shows 76.6% of website visits and 66% of conversions come from mobile during peak periods like BFCM. And in summer, your audience is even more likely to be on the go. Leverage text to alert last-minute shoppers about shipping cutoffs, promote flash sales, and send order updates and cross-sells.
Wunderkind’s text campaigns drive 8–10% of digital revenue for retail brands—making it one of the most effective (and underutilized) owned channels out there.
Putting the Theory Into Practice: A High-End Footwear Brand
A high-end, direct-to-consumer footwear brand known for disrupting the luxury fashion space saw strong results from Wunderkind’s triggered emails, so they kicked things up a notch and brought their text program on board too.
The impact? A 3.2x increase in text revenue over their previous provider during peak season, with 7.6% of total digital revenue driven by behavioral texts alone during the busy summer months. Proof that when timing meets targeting, results follow.
Make Waves That Last Beyond Summer
Summer may be a season, but your customer relationships should be year-round. Use the increase in traffic and sales to build your first-party data strategy. Insert post-purchase QR codes that link to loyalty sign-ups or future offers, follow up with personalized “thank you” emails and summer-themed cross-sells and capture emails and phone numbers at scale through identity-based overlays.
Not only do you build your base, but you create lifetime value—one personalized touchpoint at a time.
Final Thoughts: Don’t Let Summer Traffic Slip Away
Summer is short. But with the right strategy, and the right tech, you can turn fleeting moments into lasting revenue. Wunderkind helps you recognize more traffic, send high-converting triggered messages and own your revenue across email and text.
Whether they’re lounging poolside or standing in line for ice cream, your customers are always just a click away. And keep in mind that what works, or doesn’t work, can also be applied to Back-to-School, BFCM and beyond.
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