Summary
In a digital landscape where every moment of user engagement can be monetized, Wunderkind introduces the Between Page Views trigger—an innovation that allows publishers to activate ad overlays during the micro-moment between page clicks. Rather than requiring new ad slots or structural changes, this trigger captures untapped attention during brief transitions, creating 15–30% more monetization opportunities without additional complexity. For publishers already using Wunderkind overlays, the new trigger is a frictionless add-on that leverages existing assets and infrastructure. Strategically, it reflects a broader shift toward optimizing the full user journey—not just static page views—as a source of incremental revenue. The opportunity now lies in recognizing value not just in where users are, but in where they’re about to go.
At Wunderkind, we’re always looking for new ways to help publishers increase ad yield. That’s why we’re excited to introduce a new capability for Wunderkind Ads: the Between Page Views trigger.
This enhancement creates a new monetization moment that expands your available inventory—without requiring additional placements or complex changes. Whether you’re a current Wunderkind Ads client or just exploring what’s possible, this is a simple, high-impact way to grow your revenue.
What Is the Between Page Views Trigger?
The Between Page Views trigger activates an ad overlay when a user clicks to navigate to a new page. By surfacing high-performing overlays during the brief transition before the next page loads, publishers gain a new activation point without altering site structure or adding new ad slots.
This approach taps into a valuable micro-moment in the browsing journey—one that has been largely unused until now—offering a fresh opportunity to drive incremental revenue.
Why It Matters
For publishers, every new monetizable moment counts. The Between Page Views trigger delivers:
- More inventory without new placements: Expands your overlay availability by adding an entirely new trigger type. Publishers can expect to see a 15-30% increase in opportunities to serve an ad to eligible users.
- Proven performance: Uses Wunderkind’s existing overlay format, which already drives strong advertiser results.
- Effortless activation: No additional code changes, no rework—your CSM will simply turn it on with your approval.
What This Means for Clients
If you already run Wunderkind overlays, activating the Between Page Views trigger is the fastest route to incremental ad revenue:
- Leverage your current creative and infrastructure. No need to start from scratch.
- Capitalize on a high-value micro-moment. Reach engaged users just before they land on their next piece of content.
- Drive measurable revenue gains. Maximize the earning potential of your site traffic.
What’s Next
The Between Page Views trigger is now available for all publishers using Wunderkind overlays. Your Customer Success Manager can activate it quickly and easily with your approval.
We’re committed to helping publishers capture more value from every visit—and this new trigger is another step toward making that possible.
Want to learn more or start using the Between Page Views trigger? If you’re an existing client, reach out to your Wunderkind representative for more information. If you’re new here (welcome!), click Get Started to speak with a sales representative.
