Summary
In the escalating race to capture consumer attention, the trade-off between rich creative and performance has long constrained digital advertisers. Wunderkind’s new partnership with SeenThis challenges that paradigm by integrating streaming video technology with high-impact, behaviorally triggered ad placements. Rather than downloading heavy files, ads stream instantly as they enter view, enabling faster load times, smoother UX, and more immersive storytelling—without sacrificing performance. For brands, this means delivering 30-second, format-adaptive video campaigns with minimal lift and maximum return. The real strategic shift lies in the marriage of seamless creative execution and proven media performance—positioning digital display not just as a branding tool, but as a precision instrument for driving engagement and conversion at scale.
In today’s digital ecosystem, brands need to do more than just reach consumers—they need to capture attention instantly, deliver a seamless user experience, and drive measurable performance. At Wunderkind, we’ve built our reputation on delivering high-performing display solutions that connect brands with audiences in powerful, measurable ways. Now, we’re taking that promise one step further.
We’re excited to announce our new partnership with SeenThis, a creative technology platform that redefines what’s possible in display advertising. Together, we’re pairing WunderKIND Ads’ proprietary, high-impact ad inventory with SeenThis’ cutting-edge streaming video technology to help brands unlock even greater performance from their campaigns.
Why Streaming Video Creative Matters
Traditional display ads are often limited by file size and load speed. Heavy creative files can stall load times, frustrate users, and ultimately compromise performance. SeenThis solves this problem with a streaming technology that works more like a video stream than a file download.
Here’s what that means for brands and their audiences:
- Instant Load Times: SeenThis units begin streaming the second they enter view (following one of our disengagement behavioral triggers), ensuring users experience engaging creative without delay.
- Seamless UX: Lightweight creative reduces latency and creates a smoother browsing experience.
- More Impactful Storytelling: With the ability to run videos up to 30 seconds long in multiple formats, brands can tell richer stories while maintaining high performance.
The result? Ads that not only look better, but perform better.
Pairing Creative Innovation with Proven Performance
SeenThis’s technology is compelling on its own—but its true power comes from being combined with Wunderkind’s proprietary placements. Our high-impact inventory is already proven to drive superior engagement and conversion. Now, with SeenThis powering video creative across our formats, brands get the best of both worlds:
- Premium Inventory + Streaming Creative: Video ads that adapt instantly to any screen size across desktop and mobile.
- End-to-End Managed Service: Creative is built and managed by SeenThis, while Wunderkind handles activation and optimization.
- Four High-Impact Formats: Units powered by Seen This run seamlessly across Overlays, Mastheads, In-Feeds, and Endcaps.
This integration means that brands don’t have to choose between creativity and performance—they get both.
A Simple, Streamlined Process
Running campaigns powered by Seen This and Wunderkind is designed to be as seamless as the ads they deliver.
What brands provide:
- A clean MP4 video in 9:16 or 16:9 aspect ratios (up to 30 seconds, no file size restrictions)
- A brand logo
- Optional copy and font files
- Third-party tracking tags or a destination URL
- DSP details where the campaign will run
What happens next:
- Initial creative build is delivered within 3 business days.
- Brands review and provide feedback.
- Revisions, if needed, are completed in just 2 business days.
- Upon approval, Wunderkind delivers final creative tags for campaign activation.
This fast, collaborative process means brands can bring high-impact campaigns to market quickly—without the typical production bottlenecks.
Why This Partnership Matters for Brands
At the core, this partnership is about making digital advertising more effective for brands and more engaging for consumers. With Wunderkind and SeenThis, marketers can:
- Deliver higher-quality creative without trade-offs.
- Reduce friction for audiences with lightweight, fast-loading units.
- Access creative that adapts dynamically across devices and placements.
- Rely on full-service creative development and campaign activation support.
It’s a combination designed to maximize ROI and deliver results that matter.
Looking Ahead
We’re thrilled to bring this new capability to our brand partners. By combining SeenThis’s innovation in streaming creative with Wunderkind’s premium ad placements, we’re setting a new standard for what display advertising can achieve.
If you’re ready to elevate your display strategy, now is the time. Reach out to your Wunderkind representative to learn more about how you can launch SeenThis x Wunderkind campaigns. If you’re new to activating ads with us, drop us your details here, and we’ll get in touch!
Streaming video creative meets high-performing inventory. With Wunderkind and SeenThis, display advertising just got a major upgrade.
