Founded as an "irreverent" clothing company selling wacky suits, ski suits, sweaters and other lively apparel, Shinesty found its sweet spot in men's underwear. With their Ball Hammock(R) pouch underwear in patterns to suit every personality, men the world over can finally feel supported. Next up: taking over the women's underwear market. Shinesty turned to Wunderkind to help identify their anonymous website traffic and send the triggered behavioral emails and texts that would help them connect with their audience while maintaining their own very distinct humor and voice. Pretty soon, Wunderkind would be driving 10-12% of Shinesty's revenue and outperforming both Klaviyo's triggered solutions as well as another SMS platform it was matched up against.
Challenge
Shinesty faced the challenge of engaging their diverse audience more effectively, especially with their unique sense of humor. That meant they needed to identify more of their anonymous traffic, convert unknowns to known and captivate their returning contacts leading to increased revenue. Furthermore, they knew combining their triggered email and text messaging from one platform would help optimize their customer journey post-visit. To do this, they needed a partner that could both identify a large percentage of anonymous traffic and deliver revenue generating performance, marketing solutions easily within their lean and marketing team.
Solution
By partnering with Wunderkind, Shinesty was able to take advantage of the Wunderkind Identity Network to help them identify anonymous visitors on their website and follow up with personalized, on brand behavioral emails and text messages (SMS & MMS). It also put all of their customer data into one platform for seamless performance and marketing activation. The behavioral flows and personalization provided by Wunderkind also allowed the true personality of Shinesty to shine through and convey their brand's humor effectively, resonating with their audience and driving engagement. Molly also calls out Wunderkind's gamification options for first-party data acquisition, one example of which included an interactive spinning wheel (featuring a pickle stopper) that drove significant increases in customer capture rates.
Results
Shinesty's results with Wunderkind were exceptional. First, they saw how Wunderkind's Identity Network identified more website traffic than any other solution they tested - whether it be a competitor or in-house - and no one was able to match Wunderkind's identity rates. Second, they were impressed by the performance of Wunderkind's triggered messaging, noting that between 10-12% of their total revenue could now be attributed to Wunderkind. When the Shinesty team trialed a text competitor, their text performance took a major hit, primarily from those valued behavioral flows during that month. Back on Wunderkind for both email and text, their text campaigns are performing so well, they even outpaces their email sends. Every year they reevaluate Wunderkind's performance and every year they stick with Wunderkind because of their great ROI, an important KPI to the Shinesty team. And when asked what she thinks of the Wunderkind professional services team, Molly ranks them a solid "A."
"Wunderkind is making up between 10 and 12% of our revenue. That's definitely Wunderkind's biggest selling point at this stage. We've actually tested against you guys several times and we've never been able to out win or beat you out with any other competitor or any other thing we can set up on our own."
