Banking on Success: WunderKIND Ads Drives 61% CPA Reduction for Investment Management Brand
A leading investment management brand sought to enhance its presence within the highly competitive financial space. With a primary focus on reaching High-Net-Worth Individuals (HNWIs) and financial advisors, the brand needed a cost-effective yet high-impact strategy to drive meaningful engagement and conversions. Given the aggressive cost-per-acquisition (CPA) benchmarks in the financial sector, the brand required a sophisticated advertising approach to maximize efficiency and performance.
$115
CPA [outperformed benchmark by 62%]
$0.02
Cost-Per-Completed-View [outperformed benchmark by 33%]
0.78%
CPA [outperformed benchmark by 20%]
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We run four billion A/B test impressions every month to understand which user behaviors drive the best performance. We found that a non-intrusive approach that puts user experience and content first delivers the best results.”Diva Renton-Roderix, Senior Manager, Marketing, Wunderkind |
Challenge
The investment management firm faced a dual challenge: first, it needed to significantly lower acquisition costs while maintaining quality engagement, as surpassing strict CPA benchmarks was a key priority. Second, the brand aimed to reach a niche, high-value audience of financial advisors and High-Net-Worth Individuals (HNWIs), who require highly targeted messaging to capture their attention effectively. With these challenges in mind, the brand sought an advertising solution that could deliver strong engagement, high viewability, and measurable cost efficiencies.
Solution
To achieve maximum impact, the campaign utilized WunderKIND Ads’ comprehensive inventory and advanced audience targeting capabilities. The creative strategy incorporated a dynamic mix of ad formats to optimize engagement across multiple touchpoints. High-Impact Animated Display Ads were designed to capture attention and encourage interaction, while Standard IAB Units provided broad reach and consistent messaging across channels. Online Video Ads introduced a compelling storytelling element, and Native Ads seamlessly integrated into financial and business editorial content to create a contextual, non-intrusive user experience. The targeting strategy employed a dual-layered approach to ensure that the right audience segments were reached with precision. Third-Party Data Targeting leveraged premium data sources to identify and engage High-Net-Worth Individuals (HNWIs) and financial advisors. Additionally, Contextual Targeting utilized Peer39 financial and business site lists to ensure ad placements within relevant digital environments. By continuously optimizing the campaign in real-time, WunderKIND Ads ensured that the brand’s message was delivered efficiently, at scale, and within premium, brand-safe environments
Results
The campaign surpassed all benchmarks, delivering remarkable cost savings and engagement improvements. Cost Per Acquisition (CPA) was reduced to $115, marking a 62% improvement over the $300 benchmark. The Cost Per Completed View (CPCV) came in at $0.02, outperforming the $0.03 industry standard. Additionally, Wunderkind’s premium, proprietary inventory ensured high viewability and brand safety, driving stronger engagement and higher conversion rates. With WunderKIND Ads, the investment management brand achieved a smarter, data-driven approach to customer acquisition, demonstrating that performance-driven advertising can deliver both cost efficiency and high engagement. By leveraging WunderKIND Ads’ high-impact formats, intelligent targeting, and premium ad placements, the brand successfully reduced CPA while maintaining a powerful presence in the financial sector.