From Anonymous Visitors to Loyal Customers: SportsShoes’ Success with Wunderkind 2

The turning point came when SportsShoes partnered with Wunderkind. Leveraging identity resolution technology and signals-based triggers, the retailer was able to identify previously unknown visitors and segment them from existing customers. This unlocked a new level of personalization and allowed SportsShoes to launch automated email programs such as browse abandonment and account abandonment, both of which began to deliver meaningful revenue with minimal additional effort from the brand’s lean marketing team. The partnership also transformed the way the business captured first-party data. With intelligent, non-intrusive onsite capture in place, SportsShoes saw its email subscriber base grow into the six figures, creating a pool of opted-in customers with far higher long-term value.